The Zigbee home automation booth had an interesting prototype hub about 6-12 months away. The challenge is to deliver simplicity and ease of use to the mass consumer market.
Z-Wave, a competitor, told us that one strategy is for alliance partners to lead with retail customers and hope
those pull in the end-user consumer interested in the “smart home.”
In early December, I spoke at the Marketing Science Institute’s Conference on Social Media and Social Networks. In my presentation, I discussed recent research conducted with Tom Novak that shows that, just as interacting with others in social media makes people feel more connected to others, interactions with digital content can also make people feel more connected to others. This research has some interesting marketing implications and also raises a whole host of interesting questions for future research. You can read more about it here.