Category: Internet

The World Wide Web Turns 25!

140225-world-wide-web-1701_c7bc30e96e964948d7df61682b0790b9.nbcnews-fp-1520-600It’s hard to believe it’s been 25 years since the Web went commercial. And look where we are.  The Pew Research Internet Project has released an interesting report about summarizing the growth and impact of the Internet in the last 25 years – worth a read.

Now we’re about to embark on a new revolution led by the Internet of Things. Get ready for the next generation of the revolution!

The Surprising Social Benefits of Digital Content Interactions

In early December, I spoke at the Marketing Science Institute’s Conference on Social Media and Social Networks. In my presentation, I discussed recent research conducted with Tom Novak that shows that, just as interacting with others in social media makes people feel more connected to others, interactions with digital content can also make people feel more connected to others. This research has some interesting marketing implications and also raises a whole host of interesting questions for future research. You can read more about it here.