Tom Novak and I watched – or tried to watch – the #AppleLive announcement yesterday – and talked with GW Today about our reactions.
The digital augmentation of people, products, and places suggests new marketing strategies that go beyond Facebook and other social media platforms. In this video produced by the Marketing Science Institute, I discuss several key marketing trends, including gamification, digital signage, and augmented retailing. (2:28 min.)
At the first ever #OReillySolid conference, a parrot drone, roomba and a sphero are dancing in response to real time programming and keeping time with separate coordinated music tracks. Impressive.
It’s hard to believe it’s been 25 years since the Web went commercial. And look where we are. The Pew Research Internet Project has released an interesting report about summarizing the growth and impact of the Internet in the last 25 years – worth a read.
Now we’re about to embark on a new revolution led by the Internet of Things. Get ready for the next generation of the revolution!
We spent most of the day in South Hall, visiting booths for smart home, sensors, wearables, 3D printing, drones and smart objects. Belkin’s wemo exhibit was impressive – they seem the farthest along in offering a well organized set of connected devices for home applications. Word is Lowe’s and Staples have impressive set-ups so we’ll check those out tomorrow.
The Parrot drones were delightful – one type is like a cute little bug and the other is like a futuristic little plane. I bet these become wildly popular.
The most interesting development had to be represented by the 3D printing tech zone. Two years ago, 3D was a few booths hidden in the back and Maker Bot’s printer looked pretty bootleg, and was glitchy, to boot. Fast forward a mere two years and there are too many manufacturers and related suppliers to count and Maker Bot is now the slick grand daddy. Plus, the tech works and it’s now affordable for the home market. Great ready for 3D printed everything.
I shot the picture below at the beam exhibit – they have a really interesting product for telecommuters. Fans of the Good Wife will recognize it from one of the episodes. Through the device, I had a nice conversation with a beam staffer in Palo Alto – the tech really works!
The wearables were pretty much what you’d expect. Dozens and dozens of smart watches, some pretty nice and others pretty ugly. I kept thinking, where are you, Apple iWatch?
The fitness and digital health wearables are impressive, especially when the tech is paired in the context of a larger ecosystem – like a hospital room.
At the Piston console booth I had fun playing with the Oculus Rift headset until I got shot or zapped in the game and it really freaked me out. See my Facebook page for Tom’s Vine of the episode.
There were lots of sensor OEMs. If it has a physical presence, we can stick a sensor on it. Imagine the possibilities…
Tomorrow we hit Central Hall. Meanwhile, thanks to #SamsungCES for the invitation to rest our feet, snack, and blog in the comfort of their swank Samsung SMART Lounge. We’ll be back tomorrow. 🙂
The Zigbee home automation booth had an interesting prototype hub about 6-12 months away. The challenge is to deliver simplicity and ease of use to the mass consumer market.
Z-Wave, a competitor, told us that one strategy is for alliance partners to lead with retail customers and hope
those pull in the end-user consumer interested in the “smart home.”
There will be almost 400 3D printer exhibits, and dozens and dozens of exhibits featuring wearables, not to mention smart cars, smart drones, and smart homes!
Of course, the TVs will be huge and hi-res, and the screens will be bendable and self-repairing, but I think the real action will be in connected devices that make life easier and more interesting for consumers.
Can’t wait – Vegas, baby!