Category: connected consumer

Augment Me: Marketing Strategies for a Post-Social Media World

msi augment meThe digital augmentation of people, products, and places suggests new marketing strategies that go beyond Facebook and other social media platforms. In this video produced by the Marketing Science Institute, I discuss several key marketing trends, including gamification, digital signage, and augmented retailing. (2:28 min.)

 

The World Wide Web Turns 25!

140225-world-wide-web-1701_c7bc30e96e964948d7df61682b0790b9.nbcnews-fp-1520-600It’s hard to believe it’s been 25 years since the Web went commercial. And look where we are.  The Pew Research Internet Project has released an interesting report about summarizing the growth and impact of the Internet in the last 25 years – worth a read.

Now we’re about to embark on a new revolution led by the Internet of Things. Get ready for the next generation of the revolution!

Smart Home interesting but lacks integration

The Zigbee home automation booth had an interesting prototype hub about 6-12 months away. The challenge is to deliver simplicity and ease of use to the mass consumer market.

Z-Wave, a competitor, told us that one strategy is for alliance partners to lead with retail customers and hope
those pull in the end-user consumer interested in the “smart home.”

Wheels up tomorrow a.m. for #CES 2014

CES 2014

CES 2014

Follow my adventures in consumer connectivity at profhoff.com or @profhoff. For the first time, even our badges will be connected with NFC technology.

There will be almost 400 3D printer exhibits, and dozens and dozens of exhibits featuring wearables, not to mention smart cars, smart drones, and smart homes!

Of course, the TVs will be huge and hi-res, and the screens will be bendable and self-repairing, but I think the real action will be in connected devices that make life easier and more interesting for consumers.

Can’t wait – Vegas, baby!