Augment Me: Marketing Strategies for a Post-Social Media World

msi augment meThe digital augmentation of people, products, and places suggests new marketing strategies that go beyond Facebook and other social media platforms. In this video produced by the Marketing Science Institute, I discuss several key marketing trends, including gamification, digital signage, and augmented retailing. (2:28 min.)


The World Wide Web Turns 25!

140225-world-wide-web-1701_c7bc30e96e964948d7df61682b0790b9.nbcnews-fp-1520-600It’s hard to believe it’s been 25 years since the Web went commercial. And look where we are.  The Pew Research Internet Project has released an interesting report about summarizing the growth and impact of the Internet in the last 25 years – worth a read.

Now we’re about to embark on a new revolution led by the Internet of Things. Get ready for the next generation of the revolution!

Is Bitcoin too immature for primetime?

At the #New America #cryptocurrency conference, MIT’s Simon Johnson suggested that Bitcoin is falling behind the curve: if you want to be taken seriously, you can’t fund terrorists. On the other hand, Carol Van Cleef offered that it takes funding to get the work done with regulatory agencies, so change is coming slowly.

As we approach what will surely be an all too brief coffee and cookie break, the theme I hear emerging is that while cryptocurrency has a promising future as a new industry, Bitcoin may be in danger of falling by the wayside.

It does feel like most of the speakers so far are working to make the case that Bitcoin is losing control of the narrative and that it needs to grow up and get serious – and quick.

The undercurrent is that Bitcoin must join the establishment, even as it seems the whole point is to provide an alternative to that very structure.

Is Bitcoin the Altavista of #cryptocurrency?

Joel Garreau suggests that while electronic currencies have a future, Bitcoin is probably the Altavista of #cryptocurrencies and Google is the one to watch. Meanwhile, during the “Is the Dollar Doomed?” panel, @JustinWolfers tried to be pithy and controversial, but just seemed obstinate. @MilesKimball made some great points about monetary policy and adoption of cryptocurrency.

Thur #CES 2014 mini-report – more to come

We spent most of yesterday at Eureka Park over at the Venetian checking out the start-ups. There was some great tech and some pretty lame stuff. Then it was over to LVCC for the connected cars – they park themselves – it’s pretty darn cool – and then back to LVCC for a meeting with Misfit Wearables to talk about the Shine.

Then we caught up with Larry Downes and Paul Nunes (authors of the awesome new book Big Bang Disruption) for a delicious dinner at China Poblano over at the Cosmopolitan. Then Tom and I headed back to the Venetian for Lenovo’s amazing social media night party at Aquanox. We got to play with all the pcs and tablets and phones. Fun! Good party – thanks for inviting us!

Heading back to DC today so I’ll post more this weekend about the new tech after I get organized for my classes. First day of class at #gwbusiness is Monday!

#CES2014 Wed update

Yesterday’s day in the halls was exhausting. We hit Central Hall and saw exceptionally large TVs, Ultra high def TVs, 3D TVs that don’t need glasses, bendable TVs and more multiway tablets and PCs than I can count. Central Hall is flashy, noisy and completely insane. The LG and Samsung exhibits were great, Panasonic seemed lackluster.

Qualcomm had a big exhibit for the first time in Central Hall. We toured their smart home – nice. The AllJoyn tech is a great idea. Devices can talk to each other triggered by events. It’s a good idea.

Cisco had a very interesting display of their dashboard for monitoring and managing the retail floor. The analytics are impressive – drawing from all manner of connected devices and sensors. It’s currently being tested in North America and Europe with a well-known big box retailer. Cutting edge.

I took lots of pics but don’t have enough time to upload them. Have to get over to Eureka Park so I can see all the rough new start up tech. For slick pics, head over to my Flipboard magazine I created for the show.

More later!